Mr. Armstrong,
I am aware of your conversation
with Mr. Wolfson regarding a potential switch to iPads for our sales staff. I
believe that this switch is important moving forward as it will provide better
engagement, increased functionality, and overall a better look for our company.
Currently, we are using bulky laptops which can be quite cumbersome for our
sales staff. These laptops were
purchased two years ago and they will be reaching a point of obsolescence in
the near future. In order to prepare for that and also to keep our organization
up-to-date on technology, I suggest we invest in iPads for the future success of
our operations.
When we
have face time with medical doctors our sales staff has a very limited time to
engage them. It is important to capitalize on that 3-5 minutes that we have with
the doctors and we can do that by “wowing” them with the visual presentation
that an iPad can offer. Currently, the laptops are doing a fine job with
capturing the attention of the doctors, but moving forward we need to embrace
the technology the iPad has to offer with its visual display and also its maneuverability.
We are seeing some of our competition in the sales office with tablets and the
engagement they have being spent on the presentation rather than setting up a
laptop to show our presentation. We need to make the most of every minute that
we have, and I know the iPad can achieve that.
As mentioned
before, our sales team is able to maneuver better with an iPad because of its
sleek design and it is not clunky like our current laptops. Not only will we be
able to have a better visual representation we will also be able to increase
their productivity with different applications that will improve their efficiency
when making a sales pitch. They will be able to plan their locations better and
provide different notes about locations within that application. We will also
be able to store that information in cloud applications so they can be accessed
by any member of our sales team. Having these applications will help improve
their efficiency and also increase their engagement with knowledge of the
medical professionals and also office personnel.
Our
sales staff appearance is very important in closing a deal. We always make sure
they are dressed well and also present well, but are we paying attention to
what the new technologies are and what that means in our staff’s appearance.
When our staff is competing with other sales staff and also showing up to conferences
it is important that we are up-to-date with technologies and not seen as the
company that is lagging behind. When all the other sales staffs are pulling out
tablets or other portable devices and we are left with pulling out clunky
laptops, it will set the wrong impression for the company. We will look like we
do not invest in our sales staff and also that we are out of touch. It is
important to upgrade to this new technology in order to improve our brand
image.
The
cost of iPads for our staff of 2,500 will cost us $1.5 million. While this may be looked at as
not the best use of our sort term capital it will pay off in the future are
more sales organizations are migrating over to this technology and away from
laptops. The cost that we spent on laptops two years ago was $3.75 million. We
will be able to get much more use out of the iPads than out of the laptops
because of its functionality and this would be at over half the cost of
laptops. It is important for the image of our company to do this because we
have a short amount of time to enagage with medical professionals and we need
to take advantage of every second and I believe that an iPad will help us achieve
that.
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