I just got out
of a meeting with our Operations Department and we have found that there has
been some communication break downs from our Corporate Offices to our Stores. What
we are seeing and hearing from our field managers is that our recently opened stores
are not executing the processes that Kohl’s has in place properly. We are
seeing in each new location that local management teams are executing the
programs that we have in place improperly and doing these processes their own
way. With Local Store Management doing this, we have seen our metrics in
Customer Service Scores, Items Not on Sales Floor, and Inventory Performance
slip at these individual locations; this is a huge problem that must be
corrected before they start affecting our Bottom Line.
This problem is
isolated to our most recently opened stores. Our “Legacy” stores have continued
to stick to the processes that we have set out in place, but as we began our
expansion that message seems to have been lost. In order to correct this
problem and also prevent this from happening in any future expansion, our
Operations Team has suggested that we create a Best Practices for each of our processes
that we do at Kohl’s and create illustrated flow charts and diagrams so that
they can be easily expressed and distributed to all of our staff. By having
this system in place, we can visualize our concepts to all current and future
employees so that we can ensure that each of our processes is executed
seamlessly across all stores in our company. We feel strongly that the programs
that we have studied and put in place are effective and this shows as our
“Legacy” stores are outperforming those stores that deviate away from our
processes and practices. The deviation
that has occurred at our recently opened stores has been due to the hiring of
external candidates that are not familiar with our Kohl’s way. By each location
management having different perspectives and experiences, they have implemented
their own philosophies that do not mesh with our standards and procedures. This
has the potential to be devastating as the customer is not receiving the
correct Kohl’s Experience and will most likely be averse to shopping in an
environment that does not meet our standards and expectations.
What we are
suggesting is to invest into Microsoft’s Visual Drawing Tool called Visio. What
Visio does is it lets us create visually appealing diagrams, flowcharts, and
instructions that can be dispersed to our staff so that they can clearly grasp
our ideas and processes. By having this tool and utilizing it to express our
Best Practices, we can help ensure that each individual store and any future
stores are adhering to our guidelines and doing things the Kohl’s Way. Since
these diagrams and charts are so pleasantly appealing and easy to understand, it
will make training for our Management Team and Associate base fun and easy. Every
detail of any process can be visually represented so that it makes learning a
breeze for anyone. Also, it can clear up any confusion as every step is detailed
and represented.
The cost to
purchase this program is $589 per subscription. We will need to have the
subscription for each of our staff in the Training and Development Segment of
our Operations Department. With a staff of 30, the initial investment of the
software will cost us $17,700. We will need to train our staff and have them
test out the software before we go live with its rollout. The Training and
Development staff will be required to become very knowledgeable of the program
and they will require more training on this than with a normal program. We will
need to solicit the expertise from the Microsoft Staff to come in to train our
employees. The time line we are expecting for all training is three weeks. We
will break down our associate base into three-groups of ten and give them one
week of training each. By doing so, we will be able to mitigate any lost
productivity by taking our staff away from their normal assignments in order to
train on this new software. The option to do the three-week training program
with Microsoft is on the expensive side with a cost of $150,000, but this
schedule will prevent us from losing value in lost productivity by doing the
training in one bulk session. The cost allocated to each associate is $5,000
for a week’s long intensive training session.
After our
Training and Development staff has gone through the proper training, we will
have them spend one-to-two weeks on developing and converting our Best
Practices into the Visio Program so that we are able to distribute the images
to our staff. Instead of incurring cost with printing and shipping these images
to our stores, we will be able to host them electronically on our Store-side
website so that they can be easily accessed and printed locally at each
store. Once they have been hosted, we
will allocate funding to all of our stores so that they can properly train and
refresh our staff with our Best Practices. Funding for this refresh will cost
$10,000 for our 100 stores. In order to ensure the proper training and steps
have been taken, we will require that our current Store Auditors are observing
Local Store Management and Associates of Best Practices and they will pass or
fail a store based on their execution of Best Practices.
With an investment
of close to $180,000 for the software program and all necessary training and
completion of the diagrams and charts, we are optimistic that it will directly
translate into increased sales at our “Legacy”, recently opened stores, and any
future expansion of stores. As was mentioned before, we have been seeing drops
in key metrics at are recently opened stores. These drops have been attributed
to Local Stores not complying with the Best Practices that we have in place.
This lack of execution has caused our Customer Service Scores, Items Not on
Sales Floor, and Inventory Performance numbers to all decrease. All of these
numbers are paramount in ensuring that our customers are getting the right
Kohl’s Experience. Quite the opposite has occurred in our recent markets and we
are concerned that if the ship is not righted now, it will lead to potential
disasters and customers in these new markets will be turned off by our Brand.
Doing so, will directly decrease sales and it will make it difficult to branch
out and survive in these new markets.
The investment
of $180,000 will be a one-time investment as the Best Practices will be
standard for all current and future stores. Having these plans in place will
ensure that proper execution is followed. By correcting the issues now in our current
recently opened stores we expect a sales turnaround of 15% by year’s end. This
amounts to a recapture of $50,000. In one year, we also expect that our
Inventory Performances will increase and it will save each of our 100 stores an
average $10,000 in lost goods. By ensuring that our Items Not on Sales Floor
report trends downward and more goods hit the floor, we can expect in one year
that we see all of our stores increase sales a total of $50,000. With
recapturing the value totaled for all stores, in one year we expect a return of
$200,000. The investment will pay itself off in one year and by having these
programs and visual learning guides in place we can help ensure that all
current stores will continue to grow at a healthy rate each year with our programs
and it will also help future expansion as any future locations will be able to
function seamlessly with the Best Practices that we have implemented.
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